Tuesday, June 5, 2007

Daily Motion: How to monetize Piracy...


Tonight I had the distinct pleasure of watching for free and in decent quality XMEN 3 on dailymotion.com

The sad news for old guard media is that with the prevalence of online media streaming there will be no shortage of movies, music and consumer related materials taking advantage of the internet's freedom.

Yes, youtube is "striving" to only allow licensed content, and yes, there are revenue sharing models being built to monetize the work of online contributors (videoegg, brightcove, youtube, clipsyndicate). But the more media that I watch online the more I become irritated with its quality.

Five years ago (and even longer) it was an excruciating process to download movies over the internet, mostly taking one or two days per movie. Its also hard to believe that back when napster started it could take more than two hours to download just one song. Yet now seven years later we are streaming movies from remote servers.

Having been an early adopter in the usage of most technologies its fun for me to envision where we will be in five, ten even fifteen years from now in our capabilities to deliver content on demand. These forces of consumer demand will equally change our business, legal and cultural expectations regarding our usage of the web.

Apple
is taking the step to move towards DRM. Its about time by the way. I can only wait for the RIAA or MPAA to take the next steps in making online content even more accessible than itunes. Don't they have a bunch of high-powered advertising people figuring out new strategies for monetizing their content while providing it for free?

Joost is a great example of things to come. Although they are in an early stage, the number of content deals they have been accumulating is becoming fierce (Indy500, National Geographic, Sports Illustrated Swimsuit, Comedy Central). I am more than happy to sit through online ads as long as I get to watch the content I want, when I want it.

Its getting late. Time for some zzzzzs.

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